CLIENT:

Peaceful Body Pilates

Logo Process Sketches

The client loved the idea of using a butterfly in the logo to portray personal growth and transformation, and it also fulfilled the desire of having the logo be inspired by nature and include a colorful illustration. The concept was to create the butterfly using the letters P and B (Peaceful Body) and the biggest challenge was finding the right style of letters that formed a beautiful butterfly and created a graceful and strong logotype.